To promote financial innovation support culture industry development and prosperity

      Zhejiang province people's Banks and financial institutions at various levels by strengthening policy guidance, deepen cooperation and promote financial innovation, to broaden the financing channels and so on many kinds of means, multi-methods increase of culture industry development and development and prosperity of the financial support. By the end of 2011 at the end of the third quarter, zhejiang province cultural industry outstanding balance of the loans of 7.563 billion yuan, the remaining sum year-on-year growth of 18.05%, higher than all loan growth of 3.95%.

      In 2010, the people's bank of the nine department issued ministries "about financial support culture industry development and development and prosperity of the guiding opinion on, the people's bank hangzhou central subbranch in conjunction with provincial party committee propaganda department immediately and other departments to forwarding, increase the supply of credit from financial innovation, development, encourage financing channels, deepening cooperation, etc, the comprehensive guide financial institutions to increase film, the press and publication industry, arts and culture, services, tourism and cultural services, exhibition industry, cartoon industry, art design and art JingYingYe, sports supplies manufacturing industries such as key areas for development of financial support. At the same time, the joint financial, hair and small business loans to authorities to establish a risk compensatory mechanism to financial institutions to sales of 5 million yuan, 2 million yuan loans below small business loans at 0.8% increment services to the proportion of risk compensation and guide financial institutions to increase the supply of credit culture industry. In addition, the people's bank hangzhou central subbranch also the united provinces intellectual property office, save industrial and commercial bureau has issued "zhejiang saves patent pledge loan management method" and "zhejiang saves trademarks pledge loan provisional regulations", we will improve the system of intellectual property rights pledge loan environment. Part of the cities in zhejiang province people's bank joint, science and technology department launched intellectual property pledge loan interest and risk compensation policy. Wenzhou municipal science and technology each year in funds of 5 million yuan in pledge for loan discount, on the issue of lishui bank intellectual property pledge loan by lending 0.5% of the average monthly balance to risk compensation, huzhou enterprise according to the benchmark lending rate of 50% of the subsidy to discount. At present, the zhejiang province intellectual property pledge loan business momentum, by the end of May 2011, the province's intellectual property pledge loan balance of nearly 1 billion yuan, become a cultural enterprise a very important means of financing.

      The people's bank branches in zhejiang province through promoting financing docking, promoting direct financing development way, to increase the support of the cultural industry. The people's bank of zhoushan central subbranch joint local article wide bureau organization held the financial institutions, the cultural industry, with participation of the financial support culture industry forum, promote cultural industry key construction projects. The people's bank of more than 350 special yuhang branch, and the financing needs of enterprise one touch bottom survey and, in conjunction with the departments, and was held enterprise financing fair, and promote the creation of enterprise in the text and the loan is cooperative intent exchange, negotiations. Play to market of the bond between the bank's direct financing function, and actively support culture enterprise use of short-term financing bonds, medium-term notes, small and medium-sized enterprises set bills debt financing tools in direct financing. Zhejiang hengdian studio the main body of investment holding company has accumulated hengdian group in the inter-bank market issued 5.5 billion yuan of short-term financing bonds, opened a new cultural enterprise financing channel.

      In the people's bank policy guidance, the zhejiang province financial institutions actively explore the culture industry financial services, strengthen ZhengYinQi strategic cooperation. Zhejiang branch bank provincial department of culture and sign the comprehensive strategic cooperation agreement, "in the company business department set up the culture industry financial services team, in hangzhou binjiang development zone, dongyang hengdian studio set up the culture industry characteristic branch, relying on the culture industry cluster provides professional financial services to the park. Citic bank hangzhou branch and the nearly 20 to culture industry body established a strategic cooperation relationship, badminton racket and has hangzhou south creative industry park, the white horse lake creative field wen and industrial park and creates throws the enterprise signed a strategic cooperation agreement, give downtown cumber credit funds. Beijing hangzhou branch bank and hangzhou holding cultural and creative industries office sign comprehensive strategic cooperation agreement, invested by hangzhou songcheng group for film and TV making company, hangzhou lucky the cultural enterprise provide 1 billion multivariate intentionality credit support.

      Zhejiang financial institutions also innovative financial products, increase financial support of cultural industry. Zhejiang branch of bank of China to launch "film and television TongBao" working capital loans, in view of the enterprise in hengdian studio, film &tv production flow capital demand, real estate mortgage, guarantee, to accounts receivable pledge, the copyright pledge combined assure means, breaks through the mortgaged property the limitations of film and television enterprise insufficient, currently has three for film and TV culture enterprise to provide 77.1 million yuan bank credit and extending loans of 25 million yuan. Zhejiang merchants bank using "bridge financing mode" support culture enterprise financing, in past guarantee company, Banks and small and medium-sized enterprise three party transactions of the traditional financing guarantee based on the mode, introduced the fourth party (risk investment company or upstream and downstream enterprise), the commitment when loans are unable to be returned by the fourth party with equity acquisitions form into the enterprise, through the model of success to a hangzhou network media company issued 5 million yuan loans. Hangzhou bank in zhejiang province spearheaded "anime copyright pledge loan" business, aimless wonderful for hangzhou animation manufacture Co., LTD sent 5 million yuan working capital loans, help enterprises to improve the capital turnover ability, can make a, planning a, prepare a, achieve animation production quality leap. In addition, zhejiang province financial institutions also actively expand the cultural industry in the financing channels, to fully integrate the government departments, trust, guarantee, vc etc all the advantages, and gradually build up diversified culture industry financing system. Hangzhou municipal government and hangzhou bank, Beijing hangzhou branch of the bank, SONY and guarantee company, trust company has launched the cultural industry of the trust fund product claims set small businesses, has issued "gem flow xia" and "ManLongGuiYu" two small claims fund set of products, for a total of near culture creativity small enterprises provide $160 million set financing support.

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